Our Difference
Positioning Is Our Position: At Innis Maggiore, we bring a positioning perspective to help our clients win mindshare against competitors, to drive their success and build equities of long-term loyalty and market value.
We believe positioning is the most powerful way to market, now more than ever.
We commit never to advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver measured results.
Innis Maggiore is the nation's leading agency in the practice of positioning, independently owned, and ranked in the top 10% of all AAAA advertising agencies.
Chuck Innis founded the agency in 1974, and Dick Maggiore became president in 1989. In the mid-90's, Innis Maggiore began to build its reputation as the nation's leading agency in the practice of positioning strategy, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.
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- National Gold ADDY®: 2004. Consumer Print Advertising for Lehman's.
- Ohio's Fastest Growing Agency: 2002 and 2003. Advertising Age.
- Northeast Ohio's Fastest Growing Agency: 2002, 2003 and 2004. Advertising Age.
- While client consolidation resulted in a year-over-year decline in 2005, the agency resumed a record growth pace in 2006.
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Value Creation
The aim of any marketing strategy we develop on the foundation of positioning is near - and long-term value creation. To do that, we developed the Appreciative Inquiry, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.
Our Portfolio
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