Our Services
Interactive Marketing
In a new media environment full of user-created content driven by social relationships, there's never been a more exciting time to connect to your audience in such relevant ways. Innis Maggiore has a team of experts who develop new media plans and deliver content to the web's socially-craved audiences -- no matter what the new media property.
The message is the medium. The medium is the message.Communication theorist Marshall McLuhan's commentary on the development of the media as a sensory extension dates back to the early 1960s. Today, engagement is the watchword of new media strategies, and it is very much as McLuhan envisioned: the electronic embrace.
Differentiated New Media StrategyAt the heart of every campaign, we start with your differentiated marketing strategy, to establish online objectives that set you apart from competitors. We also ensure alignment with your overall marketing mix. Then we identify the tactics that integrate your marketing efforts to achieve a holistic, seamless campaign that builds your brand and your business.
Search Engine StrategiesWe ensure that you're visible where your customers are looking for you, with search programs - paid and organic - that turn searches into results. From keyword selection to meta tag and link strategies, our search programs boost leads and brand awareness. In a competitive new media world, our search team keeps your brand on top of the page.
Social Media Strategies
Whether it's ensuring your article is found on social bookmarking sites like Digg and Del.icio.us or producing videos fit for the YouTube crowd, we know how to develop a social media strategy that delivers your message to your audience where they are, when they're there, and just how they like it.
Email Marketing
This is where some marketers make or break their customer relationships. Because done well, email marketing can ring up sales. Done poorly, and you're no better than "spam," which can devalue a brand. We make sure you get it right with a proprietary, strategic approach to email segmentation, contact strategy, testing, and response modeling. Our system ensures a true return on your email efforts, thanks to data-driven optimization and best practices for creative design.
Viral Campaigns & Promotion
Grass roots tactics and buzz-generators are seemingly self-starting. But that's exactly what makes them good; they seem to take on a life of their own. It isn't effortless; not when results count. We know how to drive word of mouth and pass-along value while also building in metrics and actionable features that drive sales. So you get the entertaining, organic buzz campaign that compels customers to share your story, plus the substance of a thoughtful strategy behind it for measurable results.
Analytics & Optimization
We know you don't have time to sort through thick reports. Our focus in analytics is to provide a dashboard of real-time, quantitative intelligence you can track and view at a glance. Our professionals have the cross-industry and multi-platform expertise to deliver valuable insights about your audience, competitors, and campaign, with metrics tied to your traditional and new media marketing and performance objectives.