Our Services: Media
Media planning isn't what it used to be. While the splintering of print, electronic, and non-traditional venues to appeal to special interests has created a lot of clutter competing for our attention, the flip side is that it brings more science to the old art of targeting. It is this greater ability to target your communications to a more relevant audience that provides the opportunity to gain a competitive advantage. But the science isn't easy, and it still requires the art of the sale.
At Innis Maggiore, we look for your audience's defined high-interest zones that also happen to align with your brand position. It requires research beyond typical media metrics into perceptions and lifestyle habits to identify common points of relevance between your brand and its best prospects. This is how our positioning philosophy and strategic media savvy combine to reach people at the moment when their aperture is most open to your message. You see, gaining a competitive advantage involves constant testing and optimization of the various media you use to get your prospects' attention.
And true to our stance on positioning, we start all of our communication planning from a media-neutral point of view. Once we've done the research, we filter our recommendation through a lens of insights about the marketplace, including your brand, its competitors, and where your prospects are and aren't being engaged.
As part of our media effort, we measure, validate, and adjust to optimize your investment and the overall media mix, ensuring we deliver your message to the right people, at the right time, through the right media, with demonstrated results.