Our Services: Research
All research is not equal. Too much of the wrong kind - such as the in-depth business examination that turns into a 200-page report - can leave you in a state of "analysis paralysis."
At Innis Maggiore, we believe in focused, competitive intelligence - the kind that tracks the positions of everyone on your playing field and exposes their weaknesses. That kind of research provides real value, allowing us to pinpoint a strategic attack and position your product in the most strongly competitive way.
The other kind of valuable research is a series of periodic perceptual "snapshots," that, mapped over time, allows us to track how customers and prospects perceive your brand product position competitors' in a ranking of relative strengths, weaknesses, opportunities, and threats. This provides a clear and concise framework for positioning your product now and into the future.
The benefit of our research focus is that clients get less data to wade through, with more valuable and actionable intelligence.
Innis Maggiore is a Quirk's Featured Research Company.