As the nation's leading agency in the practice of positioning, Innis Maggiore's web and interactive approach adds a critical component to the strong programming expertise we possess. Beginning with a client's most meaningful differentiating idea, we dramatize this position throughout the organization's offline and online marketing and sales media.

Understanding your position allows Innis Maggiore to effectively develop your web assets/properties to become an extension of your sales force, whether the digital "touch" occurs organically or as a destination from your sales or marketing media.

Innis Maggiore utilizes several Content Management Systems, E-commerce platforms, Google applications, and other third party solutions. Size, scope, and budget are various factors that determine which third party applications are suggested on any given web development project.

Two CMS solutions commonly recommended by Innis Maggiore are Sitecore and Sitefinity. Both content management solutions are robust and provide extremely viable options for any web project deployed by the agency.

Most Content Management Systems have complex and confusing interfaces where it's hard to accomplish even simple tasks without consulting the manual. To address this problem and allow business users to quickly add and modify content, Sitefinity was engineered according to the latest usability best-practices.

If you are familiar with Word, you are already familiar with the Sitefinity text editing tool. You can enjoy the Word-like editing environment where it's easy to add and edit text, images, page links and multimedia content, just like in Word. If you need to add a new marketing text on your website, this will be as easy as writing it in Word.

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage more than 23,000 dynamic websites with Sitecore including Computer Associates, Costco, ISS, Lloyds of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and Toshiba.