Our
Difference
Positioning Is Our Position: At Innis Maggiore, we an agency that brings a positioning perspective to help our clients win mindshare against competitors, to drive their success and build equities of long-term loyalty and market value.
We believe positioning is the most powerful way to market, now more than ever. That’s the how and why we have become the nation’s #1 positioning agency.
We commit never to advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver measured results.
As the nation's #1 positioning agency, Innis Maggiore is independently owned, and ranked in the top 10% of all AAAA advertising agencies.
Chuck Innis founded the agency in 1974, and Dick Maggiore became president in 1989. In the mid-90s, Innis Maggiore began to build its reputation as the nation's leading positioning agency, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.
| | - 25 ADDY® Awards in 2008. Plus Judge's Award.
- Northeast Ohio's Fastest Growing Agency: 2002, 2003 and 2004. Advertising Age.
- In 2008, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President, Dick Maggiore.
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Value Creation
The aim of any marketing strategy we develop on the foundation of positioning is near- and long-term value creation. To do that, we developed the Appreciative Discovery™, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.
Our Portfolio
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