Our
Approach
The Appreciative Discovery® Our proprietary positioning strategy process
A facilitated session to discover your positioning strategy, or point of difference. We call it "appreciative" because our approach helps multiple stakeholders appreciate the organization's meaning and relevance in view of prevailing realities. All goes into the development of a clear positioning strategy and executive action plan for implementation of the strategy in the marketplace. The following steps and deliverables are involved in determining your positioning strategy.
The key deliverable from the
Appreciative Discovery is a written exposition of your core positioning strategy and a strategic action plan with timetables and budgets. It is exactly what the leadership team needs to understand to effectively express the positioning strategy and brand difference in the market.
Steps in the Appreciative Discovery Process  |
2. Moderator's Guide - The agency will develop a Discussion Guide as the basis for moderating the Appreciative Discovery session. The Discussion Guide will be shared with Company prior to the AD session.
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3. Appreciative Discovery Session - The
Appreciative Discovery is a facilitated agency-client positioning strategy session. The purpose is to give all stakeholders voice in shaping the competitive direction and positioning strategy of the organization and/or its brand(s). The four-hour session will include an overview of the market situation, corporate vision and goals, customer wants and needs, competitive analysis, and review of positioning strategy hypothesis.
Deliverable: The Appreciative Discovery Document Including: 1. Positioning strategy assessment and hypothesis (or hypotheses), including:
2. Action Plan: an outline of recommended strategy and tactics with budget and timeline for next-step executions.
Register for your Appreciative Discovery now.