Our Difference

Positioning Is Our Position: Innis Maggiore is an agency that brings a positioning perspective to help our clients win mind share against competitors, drive their success, and build equities of long-term loyalty and market value.

We believe positioning is the most powerful way to market, now more than ever. That's how and why we have become the nation's #1 positioning agency.

We commit never to advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity, and good judgment, combining the best of our strategic and tactical talents to deliver measured results.

As the nation's #1 positioning agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.

Chuck Innis founded the agency in 1974 and Dick Maggiore became president and CEO in 1989. In the mid-90s, Innis Maggiore began to build its reputation as the nation's leading positioning agency, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.

11 ADDY® Awards in 2011 including Judges Award and Best of Show. Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years. In 2009, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President, Dick Maggiore.

Value Creation
The aim of any marketing strategy we develop on the foundation of positioning is near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.