Our
Difference
Positioning Is Our Position: Innis
Maggiore is an agency that brings a positioning perspective to help our
clients win mindshare against competitors, drive their success, and
build equities of long-term loyalty and market value.
We believe
positioning is the most powerful way to market, now more than
ever. That's how and why we have become the nation's #1 positioning
agency.
We commit
never to advertise on a whim; rather, to execute on the basis of sound
brand positioning, integrity, and good judgment, combining the best of
our strategic and tactical talents to deliver measured results.
As
the nation's #1 positioning agency, Innis Maggiore is independently
owned and ranked in the top 10% of all AAAA advertising agencies.
Chuck Innis founded the agency in 1974 and Dick Maggiore
became president in 1989. In the mid-90s, Innis Maggiore began to build
its reputation as the nation's leading positioning agency, working
directly with author Jack Trout, who coined the term. Since the late
90s, the agency has more than tripled in size.
| | - 25 ADDY® Awards in 2008. Plus Judge's Award.
- Northeast Ohio's Fastest Growing Agency: 2002, 2003 and 2004. Advertising Age.
- In 2008, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President, Dick Maggiore.
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Value Creation
The
aim of any marketing strategy we develop on the foundation of
positioning is near- and long-term value creation. To do that, we
developed the Appreciative Discovery®, a fast-paced, proprietary
process we use to gain insights about a brand, its stakeholders, and
its marketplace distinctions that are essential to formulating a
positioning hypothesis. To learn more about our unique approach, click here.
Our Portfolio
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