http://www.innismaggiore.comCopyright (C) Innis MaggioreRSS Generatorhttp://www.innismaggiore.com/positionistview/read.aspx?id=55If you're a regular reader of <em>PositionistView</em>, you're well aware of our brand position philosophy -- employing a differentiating idea, a strategy of differentiating your brand against your competition in all of your marketing messages...<div><br /></div>13 Jul 2010 12:00:00 G7Thttp://www.innismaggiore.com/positionistview/read.aspx?id=56Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products...<div><br /></div>13 Jul 2010 12:00:00 G7Thttp://www.innismaggiore.com/positionistview/read.aspx?id=57I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger. The employees seemed like nice people, though the company's policy of shifting people around to unrelated roles every three years seemed somewhat curious (making me wonder if an ex-marketing person was put in charge of rig safety). And the company knew a thing or two about the value of positioning -- and repositioning. Will it be able to use it again?..<div><br /></div>13 Jul 2010 12:00:00 G7Thttp://www.innismaggiore.com/positionistview/read.aspx?id=58It was 9:27 p.m. on July 8, 2010 that redefined Greenwich Mean Time, as that was the time LeBron James changed his brand meaning and kicked Clevelanders in their nether regions with malice on a nationally televised unspectacular spectacle from the Connecticut suburb...<div><br /></div>13 Jul 2010 12:00:00 G7Thttp://www.innismaggiore.com/positionistview/read.aspx?id=51Many marketers misunderstand marketing. They think marketing is a battle of products, not brand perceptions. Let the better product win is the adage.<br /><br />More than four decades of modern advertising history contradict this belief.? Coca-Cola is the worst tasting cola and still No. 1. People taste images, not products...<br /><br />15 Jun 2010 12:00:00 G6Thttp://www.innismaggiore.com/positionistview/read.aspx?id=52If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of <em>Ad Age</em>, the industry's published mouthpiece for Madison Avenue big company advertising. The reason for the difference is a matter of philosophy versus mere opinion. <br /><br />As the nation's leading agency in the practice of positioning, we believe that advertising is primarily a business tool, paid for by advertisers, to affect sales and profit. If it didn't affect these things, we would be hard pressed to keep our doors open...<br /><br />15 Jun 2010 12:00:00 G6Thttp://www.innismaggiore.com/positionistview/read.aspx?id=53<div>SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . all words or phrases used to refer to achieving the optimal goal of a first-page result in a search engine.</div><div><br /></div><div>In this age of search, our agency applies significant resources to defining a client's keyword universe, writing effective copy and doing on-page sculpting and off-page optimization to ensure successful web properties and achieving first-page results...</div><div><br /></div>15 Jun 2010 12:00:00 G6Thttp://www.innismaggiore.com/positionistview/read.aspx?id=54<div>Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy.?</div><div><br /></div><div>Throughout the history of advertising, creative minds have toiled to make products popular and services desirable. Many have succeeded. Most have failed. And failure is not reserved simply for those advertisements with clumsy creative...</div><div><br /></div>15 Jun 2010 12:00:00 G6Thttp://www.innismaggiore.com/positionistview/read.aspx?id=49<em><strong>Most Super Bowl Ads Fumble Great Positioning Opportunities</strong></em><br /> <br /> Consistent with Bill Bernbach and our positioning point of view, here are our diggs and dumps from the 2010 Super Bowl offering of advertising...<br /> 08 Feb 2010 12:00:00 G2Thttp://www.innismaggiore.com/positionistview/read.aspx?id=48<br /> We've all heard the adage, "The bigger they are, the harder they fall."&nbsp; Nowhere is this truer than in corporate business today.<br /> <br /> The first decade of the 21st century has opened like a Greek tragedy with financial empires and kingdoms tumbling.&nbsp; The number of banks, saving banks and thrifts that have failed, as tallied daily by <a href="http://s.wsj.net/public/resources/documents/info-Failed_Banks-sort.html">The Wall Street Journal</a> has hit 180 from the beginning of 2008 until February 3, 2010. 05 Feb 2010 12:00:00 G2T