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"The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position" -- By Dick Maggiore
Learn how to win the most important mind game among all of the many challenges you confront. It's the marketing battle, and it's waged in the minds of your prospects.
Whether you win or lose depends on your success with identifying and articulating your brand's position.
This book lays it all out and provides the roadmap to direct your company to succeed with positioning that is thoroughly aligned with the minds of your prospects.