We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?
The numbers are mind boggling.
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”
Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.