Positioning Is Our Position: At Innis Maggiore, we bring a positioning perspective to help our clients win mind share against competitors, to drive their success and build long-term customer loyalty and market value.
We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver results.
We value the utmost integrity and ethical service to our clients, with dedication to our faith, families and service organizations for the betterment of society. As such, we do not accept work we believe to be detrimental to our society.
Founded more than 40 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.
The Canton, Ohio ad agency was founded in 1974, with growth for our clients steady and strong ever since — particularly since the appointment of Dick Maggiore as the agency's president in 1989. The mid-1990s marked an acceleration of national business, as Innis Maggiore began to build its reputation as the nation's leading positioning agency fashioning actionable strategies and creative grounded in positioning strategy.
Active participation in professional associations also reflects our commitment to the art and science of advertising and marketing, including:
- American Advertising Federation (AAF)
- American Marketing Association (AMA)
- Public Relations Society of America (PRSA)
Branding identity agencies. This type of agency creates logos, iconography, color schemes, and other elements of visual identity for new companies or brands as well as updated looks for established entities. Unfortunately, this is most often executed without including a strategy component - instead using the shape/color combinations as suggestion of a basic, general idea. Thus, this represents branding with no strategy. Innis Maggiore brands (and has branded corporations, retailers, products, and services quite successfully), but only after formulating positioning-based strategy.
Consulting agencies. This type of agency does just what the name says — consults — leaving any application of its recommendations to the client. Of course, this can only take you so far; good consultants provide the high-level thinking that can point a client to a differentiating position. They cannot, nor do they even imply that they will, execute against that position. And if positioning is the single most powerful concept in marketing, that power can only charge your business if the power button is pushed. Positioning only exists in meetings and boardrooms (rather than in front of actual prospects) if it is not applied to marketing communications materials, deftly and appropriately. Thus, this represents strategy with no execution. Innis Maggiore focuses on positioning, but only within a full context that includes implementation dramatizing the position.
These three competitor types all provide useful pieces of the process, but part of what makes Innis Maggiore uniquely qualified as the nation's leading positioning agency is that we link the strategy's development with its execution.
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Live Life UncottagedView Work
Custom Auto Body
Custom to the rescue!View Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.Repositioning is about adjusting perceptions that already exist in the mind about your br...
Nike Tagline: How to execute the perfect tagline May 06, 2019
Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.He murdered a motel manag...
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...
The Magnificent Seven: Best marketing books ever April 03, 2019
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...