Our Difference

Positioning Is Our Position®: Innis Maggiore is an agency that brings a positioning perspective to help our clients win mind share against competitors, drive their success, and build long-term customer loyalty and market value.
We believe positioning is the most powerful way to market, now more than ever. That's how we have become the nation's #1 positioning ad agency.
We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity, and good judgment, combining the best of our strategic and tactical talents to deliver measured results.

As America's #1 positioning ad agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.


Chuck Innis founded the agency in 1974 and Dick Maggiore became president and CEO in 1989. In the mid-90s, Innis Maggiore began to build its reputation as the nation's leading positioning agency, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.
More than 100 ADDY® Awards in in the past five years, including Judges Award and Best of Show. 

Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years.

In 2009, Jack Trout dedicated his latest book, 
In Search of the Obvious, to agency President & CEO, Dick Maggiore.

Value Creation
The aim of any marketing strategy we develop is to drive near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis. To learn more about our unique approach, click here.

AWARD WINNING WORK

Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.

POSITIONISTVIEW® View All Subscribe

How to Market During a Crisis April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...

Moral-based capitalism still best bet February 19, 2020

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.

“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Ge...

Super Bowl LIV Advertising: The game behind the game January 28, 2020

(As seen in Crain’s Cleveland Business.)


Will more brands brave the political fray in 2020?

For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was comme...

Get your 3M’s right to grow your business January 15, 2020

Start this year off right by fixing your marketing to deliver the advantage your company deserves.

Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, noth...

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Innis Maggiore launches Stimulate Our Stark (SOS) initiative Learn More

Innis Maggiore adds IT manager, copywriter Learn More

Innis Maggiore is golden with 11 awards at Akron ad competition Learn More

Innis Maggiore earns two 2019 WebAwards Learn More