Our Execution

Our Workflow
How We Deploy Your Brand Differentiation
End-to-End Process
We apply insights from the Appreciative Discovery® to help clients execute the brand position, including incremental test-and-validate measurements throughout, to ensure the brand differentiation is correct and effective.

Our methodical approach provides a well-grounded basis to determine which marketing tactics are most appropriate to achieve objectives, while ensuring all communications reinforce your competitive difference in the minds of your customers.
Expressing brand differentiation at every touch point is the goal.” - Dick Maggiore
Expressing brand differentiation consistently in a common identity is of utmost importance. What's especially vital is to ensure the position itself — that "one thing" that sets your brand apart from others — is stated in the simplest possible form, preferably in fewer than five words (which may even serve as a tagline).

In addition, the brand identity may include enhancements for your logo, color palette, communication theme, core message, tagline, and/or other forms of creative expression to communicate and reinforce your unique difference in the minds of prospects.

Advertising, Marketing & PR. We use the same insights to develop a complete brand execution for our clients that is fully grounded in the positioning strategy. Fundamentally, the position determined then prescribes the direction, focus and core messages for all advertising, marketing and PR activities in the long term. Thus, it is possible to establish common, consistent guidelines for these activities going forward.

Performance Measurement. With consistent execution, it's very important to monitor and measure perceptions associated with the brand difference to ensure that the effect desired is being achieved. This step is an integral part of the brand positioning process, to identify opportunities for reinforcement or clarification that provide value appreciation.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

Brand categories great for selling, lousy for unifying our world March 21, 2019

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In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

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The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes ...

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