client cover photo dragonskin innis maggiore

A MONSTER OF A NEW PRODUCT TO SAVE CRITICAL COMMUNICATIONS.

Do you believe in dragons? RFS does. Radio Frequency Systems developed a new product — a coaxial cable that can withstand fire to keep communications alive to save lives in tall office and residential buildings. We named it DragonSkin and created a consumer products-like introduction that went from from positioning and branding to launch and success in record time.