Innis Maggiore adds IT manager, copywriter

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CANTON, OH (April 7, 2020) -- Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of two new associates. Chris Carter is the agency’s new IT manager and Josh Lopez has been added as copywriter.

Carter comes to Innis Maggiore from Gannett Co., where he served as an IT technician. He served in the same capacity at GateHouse Media Inc., prior to its acquisition of Gannett. Carter also has experience as a DevOps engineer/software engineer at Ingenium Group, Ltd. A resident of Stow, he earned a bachelor’s degree in computer information systems with a minor in forensic science from Youngstown State University.

Lopez was hired following an internship at the agency last fall, when he wrote website copy, blog articles and Google Ads for the agency’s clients. A resident of Cuyahoga Falls, he holds a bachelor’s degree in entrepreneurship from Grove City College in Grove City, Pa., and a master’s degree from Cardiff University in Wales.

“Strategic copy and expert IT support are critical components as the agency works to position our clients for success in their competitive marketplaces,” said Innis Maggiore President & CEO Dick Maggiore.

Innis Maggiore Group is recognized as America’s No. 1 positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2019 capitalized billings of $27 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, Encino Energy, FSBO.com, Extreme Trailers, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, GuideStone Financial Resources, InvestorKeep.com, KFC/Kendall House, Kobre & Kim, MID’S Sicilian Pasta Sauce, Midwest Industrial, Stark Area Regional Transit Authority (SARTA), Second Harvest Food Bank, SmithFoods, Stark Community Foundation and Young Trucks.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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DragonSkin

A monster of a new product to save critical communications.

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GOJO

Leader in skin health and hygiene.

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Beese Fulmer

Stay rational. Invest long term.

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KFC

Finger lickin' good.

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GuideStone

Performance guided by values.

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BAM! Healthy Cuisine

The first good-for-you food that tastes good.

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AultCare

Affordable, locally managed health insurance.

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Stark Community Foundation

Connecting people to the causes they care about.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Midwest Industrial Supply

Consider it done.

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Canton Museum of Art

The Discovery and Exploration of Art

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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