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By Dick Maggiore and Mark Vandegrift

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Dick Maggiore's Book The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position

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Mark Vandegrift's Book Keyword: Positioning How Search Proves the Principles of Brand Positioning

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Jim Cyphert

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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 18, 2024

It’s a dog-eat-dog world: the rise of challenger brand advertising

There have always been brands like McDonalds, Nike, and Amazon, that dominate the headspace of consumers. Despite massive control of their respective markets, this shield isn’t entirely impenetrable.

March 27, 2024

CTV Advertising – Can It Be Your New Marketing BFF?

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality.

March 19, 2024

55 Years Later: Revisiting Jack Trout’s Original Article on Positioning

If you haven’t read Jack Trout’s original article on positioning, you can read it here.

February 12, 2024

State Farm, BMW, Crowdstrike, e.l.f., Nerds, Oreo, and Reese’s Win the Super Bowl Commercial Test™

If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials.

February 5, 2024

How to Critique Super Bowl Commercials

Every year, friends and family ask me if I watch Super Bowl commercials differently because I’m in the ad business.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

April 11, 2024

Innis Maggiore named advertising agency of record by Robertson

CANTON, Ohio (April 11, 2024) — Innis Maggiore today announced it was named advertising agency of record for Robertson Heating Supply Co. ’s 2024 Rheem brand and dealer marketing campaigns.

April 9, 2024

Innis Maggiore, a SARTA Partner earns APTA AdWheel Award

CANTON, Ohio (April 9, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the “Community Partner” campaign it developed with the Stark Area Regional Transit Authority (SARTA) won a 2024 AdWheel Award in the “Best Print Media Educational Initiative” category.

March 5, 2024

Innis Maggiore among 2024 ADDY award winners

CANTON, Ohio (March 5, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it is among the 2024 ADDY award winners named by the American Advertising Federation’s Akron chapter.

January 24, 2024

Wittmer returns as Innis Maggiore’s spring advertising agency intern

CANTON, Ohio (Jan. 24, 2024) — Innis Maggiore, the nation’s leading agency in the practice of positioning, today announced Denver Wittmer returns as a spring advertising agency intern.

January 19, 2024

Erin DiMauro continues client services career at Innis Maggiore

CANTON, Ohio (Jan. 19, 2024) — Erin DiMauro will continue her client services career as an account supervisor at Innis Maggiore, the nation’s leading agency in the practice of positioning. DiMauro’s skills in relationship building, collaboration, communication, and account management will bolster the client services team’s strengths.

Founded 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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