Innis Maggiore: Newsroom
Welcome to the Innis Maggiore newsroom. The newsroom is designed to provide news and information for working journalists and editors.
A chronological listing of current and archival agency news releases.
As the nation's leading agency in the practice of positioning, we are often sought after by media outlets looking for marketing insight from our unique perspective. You will find some of that coverage here.
Local Business Spotlight
Think outside the big box. Innis Maggiore and The Canton Repository shine a light on and encourage the support of local businesses doing their part to strengthen Stark County.
Talk With a Positionist
Editors are invited to consider Innis Maggiore as a resource for expert commentary on positioning, branding, and other marketing topics. Contact the media director below to reach associates with special knowledge and experience that can assist your reporting.
Innis Maggiore also publishes an on-site column related to a variety of marketing-related matters and current events looked at from a 'Positionist's View.'
Members of the media should contact the following:
Email Jim Cyphert
AWARD WINNING WORK
Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.
How to Market During a Crisis April 20, 2020
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.
“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Ge...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.)
Will more brands brave the political fray in 2020?
For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was comme...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.
Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, noth...