Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot
CANTON, Ohio (August 7, 2019) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2019 Telly Award for a TV commercial it produced for Smith’s, one of the largest dairy processors in North America.
Awarded as a 30-Second Regional TV Spot in the Food/Beverage category, the commercial is titled “Tradition You Can Taste” and highlights Smith’s traditional, family-minded values. Located in Orrville, Ohio, Smith’s works with small, local farms to deliver a line of high-quality dairy products.
Innis Maggiore worked with Pittsburgh’s Przyborski Productions to produce the spot.
“Many families have enjoyed the tradition of Smith’s for generations,” said Jeff Monter, principal creative services and account lead. “We are privileged to help more people become aware of Smith’s legacy of innovation and quality.”
The award is among many Telly Awards Innis Maggiore has received over the last decade for its work in advertising. Innis Maggiore has handled branding work and advertisement for Smith’s since 2016.
About The Telly Awards
The Telly Awards are the premier awards honoring video and television across all screens. Established in 1979, The Telly Awards receives more than 12,000 entries from all 50 states and five continents. Entrants are judged by The Telly Awards Judging Council—an industry body of more than 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. The 2019 Telly Award winners can be viewed at www.tellyawards.com.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s No. 1 positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2018 capitalized billings of $24 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, Dutchman Hospitality, Encino Energy, FSBO.com, GOJO Industries (Purell), Gerber’s Amish Farm Chicken, The Goodyear Tire & Rubber Company, GuideStone Financial Resources, KFC/Kendall House, Kobre & Kim, MID’S Sicilian Pasta Sauce, Nilodor, Smith's, Stark Area Regional Transit Authority (SARTA) and Stark Community Foundation. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
A monster of a new product to save critical communications.View Work
Leader in skin health and hygiene.View Work
Stay rational. Invest long term.View Work
Performance guided by values.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
Midwest Industrial Supply
Consider it done.View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Gekk...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.) Will more brands brave the political fray in 2020?For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercia...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...
Top four marketing trends for 2020 December 18, 2019
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.To remain competitive — to retain and grow your customer base —...
Innis Maggiore is golden with 11 awards at Akron ad competition Learn More
Innis Maggiore earns two 2019 WebAwards Learn More
Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More