Innis Maggiore hires three associates, promotes agency veteran
CANTON, Ohio (Jan. 24, 2019) — Innis Maggiore, the nation’s leading positioning ad agency, today announced three new hires and the promotion of one longtime associate. Stephen Studer has joined the agency as a .NET and iOS developer, Jeremy Smith was hired as a web developer specializing in .NET, Scott Mahoney is the new digital marketing coordinator and Cheryl Henderson was promoted to associate creative director.
Studer will be the lead developer on several key agency web initiatives. Before joining Innis Maggiore, he specialized as a web and application developer at Lauren International for more than 10 years. Studer has also handled freelance work as the head of his own company, Ten Till LLC. A resident of New Philadelphia, he earned his associate of science degree in computer technology from Kent State University.
Smith will be a lead developer on a variety of critical web initiatives. He has a background as a senior level software engineer, having held that position at Cyberlancers in Bradenton, Fla. prior to joining Innis Maggiore. Smith started his career as a software engineer at Denver’s Akavit. A resident of Akron, he earned his associate of science degree in computer science from National Institute of Technology.
Mahoney will coordinate digital efforts between various aspects of social media marketing, content development and implementation, marketing automation, search and display ads, and analytics. Mahoney first spent time as an intern at Innis Maggiore, before accepting a full-time position. He has a background in writing and content creation. Mahoney, a resident of Canton, earned a bachelor of arts in English from the Ohio State University.
Henderson joined Innis Maggiore in 2003. She previously was publications coordinator for Lauren International Inc., New Philadelphia, Ohio, where she designed ads, developed logos and wrote for marketing and corporate communications. She also previously served as director of publications for the Canton Temple of Praise Church of God. A resident of North Canton, she holds a bachelor of science degree in education from Kent State University, where she was valedictorian of her graduating class.
“As our industry keeps evolving, web development, digital marketing and creativity become more important than ever,” said Dick Maggiore, president and CEO. “Bringing Stephen, Jeremy and Scott into the fold, and giving more responsibility to Cheryl, will stretch our capabilities to new heights as we work to position our clients in their competitive industries.”
Innis Maggiore Group is the nation’s leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2017 capitalized billings of $24 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kobre & Kim, Marathon Petroleum Corporation, MID’s Sicilian Pasta Sauce, Nilodor, Republic Steel, SmithFoods and Stark Community Foundation.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
We've crossed the 'creepy' line February 20, 2019
Have Google and Facebook crossed the creepy line?Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the cr...
Seasoned Super Bowl advertisers win on defense February 05, 2019
The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes ...
Effective email marketing requires planning January 24, 2019
Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more.It’s no wonder. At ...
Old theory still explains a lot about business today January 09, 2019
Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.You might remember ...