Innis Maggiore hires web developer and project manager, and promotes art director
CANTON, Ohio — Innis Maggiore, the nation’s leading positioning ad agency, today announced two new hires and the promotion of one associate. Kevin Hine has joined the agency as a .NET and Android developer, Morgan Iser has joined the agency as a project manager of web, and Emily Mays was promoted to senior art director.
“As Stark County’s largest and longest-practicing web development team and America’s leading positioning advertising agency, it’s crucial to make personnel decisions that drive our full-circle approach to marketing communications,” said Dick Maggiore, president and CEO.
Hine will be the lead developer on several key agency web initiatives. Other responsibilities include reviewing code, approving changes, planning website deployments and estimating. Before joining Innis Maggiore, he specialized as a web and application lead developer at Presteligence for nearly seven years. Hine helped develop the widely used MyTeamScoop and MyNews CMS applications. A resident of Magnolia, he graduated from Lakeland Community College in 2012 with an associate of applied business degree in PC enterprise programming.
Iser will be project manager of web focusing on improved efficiency across agency departments. Iser accepted a position following an internship with the agency where she worked closely with the Media & Digital Marketing and Web teams. Prior to coming to Innis Maggiore, she graduated from Walsh University with a bachelor’s degree in business administration with a concentration in marketing and management. She is a resident of Massillon.
Mays joined the agency as a graphic designer in 2012 after working for Kent’s University Libraries Communications Office. She is an experienced and award-winning art director who plays an integral role in the development and execution of creative concepts for clients. Mays works directly with copywriters, account executives and designers to create compelling concepts for advertising materials. She is a resident of Canton and graduated with a bachelor of arts degree in visual communication design from Kent State University, with a minor in photo illustration.
“These moves strengthen our team as we focus on differentiating our clients and dramatizing their positions,” said Maggiore.
Innis Maggiore Group is recognized as America’s No. 1 positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2018 capitalized billings of $24 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, Dutchman Hospitality, Encino Energy, FSBO.com, GOJO Industries (Purell), Gerber’s Amish Farm Chicken, The Goodyear Tire & Rubber Company, GuideStone Financial Resources, KFC/Kendall House, Kobre & Kim, MID’S Sicilian Pasta Sauce, Nilodor, SmithFoods and Stark Community Foundation.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More