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By Dick Maggiore and Mark Vandegrift

Category
Digital Media and Marketing

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Marketing Trends for 2020 Innis Maggiore

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Improving Marketing Focus Innis Maggiore

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

Digital Marketing vs Sales Dictating a Reset

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

A/B Testing Deming Marketing Innis Maggiore

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Marketing Books Best Seven to Read

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Crossing the Creepy Line with Technology

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…

2019 Super Bowl Ads

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

Branding and Social Responsibility Innis Maggiore

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

2018 Super Bowl Advertising Effectiveness

Silly and sentimental. Advertisers play it safe this year.   According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.

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