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Get Your 3Ms right to grow your business

Get your 3M’s right to grow your business

Start this year off right by fixing your marketing to deliver the advantage your company deserves.

 

Top four marketing trends for 2020

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers...

Sharpen your focus for marketing magnificence

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities...

 

Brand Purpose Beyond features and benefits companies win with their whys

Brand Purpose: Beyond features and benefits, companies win with their whys

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains... 

Seven ways to win in a commodity market

Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. Sooner or later, most products and services become commodities...

Digital Marketing vs Sales Digital dictates need to reset sales and marketing

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

Sales and marketing were once dominated by person-to-person interaction. Technology has led to disruption in the field. Today, our interactions are primarily digital and the margin for error is smaller than ever. It’s imperative that our sales and marketing align for business success. Dick Maggiore explains...

Want to be like Buffet and Socrates Read

Want to be like Buffet and Socrates? Read!

How can you take your business to the next level? Some of the greatest intellectuals of all time believed reading is key to business growth. While there are thousands for readers to choose from, Dick Maggiore pinpoints the seven best business books of all time...

Advantages to being first

Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh. But he wasn’t the first, so nobody remembers Bert...

7 greatest brand positions excel in 3C test

7 greatest brand positions excel in 3C test

Brands become great by finding a position that sets them apart from the competition, is meaningful and relevant to the consumer, and is an idea they can get passionate about. In his latest column, Dick Maggiore reveals seven companies that have passed the 3C’s positioning test with flying colors...

Demings gift to marketers Test. Optimize. Repeat.

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...

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