Our Difference
Positioning Is Our Position®: Innis Maggiore is an agency that brings a positioning perspective to help our clients win mindshare against competitors, drive their success and build long term customer loyalty and market value.
We believe positioning is the most powerful way to market, now more than ever. That's how we have become America's #1 Positioning Ad Agency.
We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver measured results.
As America's #1 Positioning Ad Agency, Innis Maggiore is independently owned and ranked in the top 10% of all AAAA advertising agencies.
Co-founded by Chuck Innis and Dick Maggiore in 1974, Innis Maggiore began to build its reputation as the nation's leading positioning agency, working directly with author Jack Trout, who coined the term. Since the late 90s, the agency has more than tripled in size.
• More than 100 ADDY® Awards in in the past five years, including Judges Award and Best of Show.
• Advertising Age named Innis Maggiore "Ohio's Fastest Growing Agency" for three consecutive years.
• In 2009, Jack Trout dedicated his latest book, In Search of the Obvious, to agency President & CEO, Dick Maggiore.
Value Creation
The aim of any marketing strategy we develop is to drive near- and long-term value creation. To do that, we developed the Appreciative Discovery®, a fast-paced, proprietary process we use to gain insights about a brand, its stakeholders, and its marketplace distinctions that are essential to formulating a positioning hypothesis.