Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.
Your company has a story. We help you tell it.
Call 330-492-5500 or contact us.
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CSE Federal Credit Union
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Baja West Coast Kitchen
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Custom Auto Body
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True Sicilian pasta sauce.View Work
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Ground control to Elon Musk October 10, 2018
Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...
Nike's campaign with Kaepernick brilliant September 26, 2018
Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...
‘Positioning map’ can reveal your competitive advantage August 29, 2018
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.To ...
Brand Extension: Mayo move spread Heinz too thin to win August 15, 2018
It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...