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Content Marketing

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Winning compelling content inspires audience to engage buy

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, compelling content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing tactic: email...

Effective email marketing requires planning

Effective email marketing requires planning

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more. It’s no wonder. At the office, the average person checks his or her email 15 times per day and stays on about one-third of the time...

Content marketing lifts brands engages customers

'Content marketing' lifts brands, engages customers

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy. Content marketing has moved to the front of the pack and has become a core marketing tactic designed to generate leads, creating an inbound sales machine...

The likely key to content marketing has been discovered Its probably not what you think

Differentiated Content: The Key to Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think. Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses...

Messaging Strategy The Cute v. Clever Debate

Messaging Strategy: The Cute v. Clever Debate

It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles. It's the messaging strategy argument of cute v. clever...