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Tagged with: Marketing Strategy

Trouts seven Abouts shape marketing strategy

Trout's seven 'Abouts' shape marketing strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

Know Thy Category A key in marketing communication strategy

Know Thy Category: A key in marketing communication strategy

It starts with the category. That’s the way our brains work. We think category first, then brand...

Positioning delivers when marketing a professional business firm

Positioning delivers when marketing a professional business firm

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves. But a huge number of businesses go to market every day with no tangible product — yet they are locked in marketing combat. Marketing a professional business firm is similar to marketing in retail...

Marketing strategy and laws guide wins in marketing warfare v2

Marketing strategy and laws guide wins in marketing warfare

Laws do the same in marketing, as we discussed in last week’s column that opened our exploration of the rules put forth in the landmark book by Jack Trout and Al Ries titled “The 22 Immutable Laws of Marketing.”

Great ads build on strong Super Bowl marketing strategy

Great ads build on strong Super Bowl marketing strategy

If success were easy, history would not be filled with numerous flops from advertisers. Not always are ads built on strong Super Bowl marketing strategy...