Books By Innis Maggiore

Thank you for your interest in our books by CEO Dick Maggiore and COO Mark Vandegrift.

Positioning is about finding and focusing on an idea that differentiates your brand from the competition in a meaningful way in customers’ minds. Innis Maggiore, the nation’s leading positioning ad agency, has nearly 50 years of experience building strong brand positions for companies in competitive markets. We’re excited to share our insights about how you can put the power of positioning to work for your company.

 

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The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position
By: Dick Maggiore
President and CEO Innis Maggiore

Dick Maggiore's Book The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position

 
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Keyword: Positioning How Search Proves the Principles of Brand Positioning
By: Mark Vandegfrift
COO Innis Maggiore

Mark Vandegrift's Book Keyword: Positioning How Search Proves the Principles of Brand Positioning